How the calling works

Speed

The first call goes out within seconds of the lead arriving. This is the single biggest factor in whether a lead is ever reached, intent decays in minutes, not days. Someone who was filling in a quote form two minutes ago will pick up; the same person four hours later will not.

The follow-up schedule

A lead that is not reached gets several follow-up attempts, beginning within seconds of the lead arriving and continuing while they are still actively shopping. We do not publish the exact number of attempts or the spacing between them: the schedule is tuned continuously against our own call data, and a figure printed here would be out of date the next time we improve it.

What does not change is the principle. The first call produces the overwhelming majority of all transfers, and attempts spread over days produce very few. We used to keep calling for a week. We measured it, those later calls almost never reached anyone, and they were removed rather than kept for appearances.

Calling a lead more times is not the same as calling them well. Reaching someone in the first minutes after they ask for a quote is worth far more than reaching them a week later, so that is where the effort goes.

What the call data shows

Every call is analysed for when people actually pick up. Across roughly 8,800 calls, two findings shape the schedule:

Speed matters more than anything else. Nearly every live transfer comes from a call placed shortly after the lead arrives. A first call that lands within five minutes converts many times better than one placed a day later. That is why the follow-up effort is concentrated early rather than stretched over days.

Hour of day matters too. Pickup rates run about 10% in the early afternoon (2-4pm lead-local) and drop to around 4% in the evening, with early morning also weak. That pattern informs the calling windows, though speed still beats hour-of-day by a wide margin.

What Lynx does NOT do

It does not predict an individual lead's personal best hour. There is no per-lead timing model. The pattern above is applied as calling windows, not as a per-person prediction.

Lynx does not learn the best time to call one specific lead. It applies what the aggregate data shows about when people answer. There is no per-lead timing model, and we would rather say so than imply one exists.

Calling hours

Calls only go out between 8am and 9pm in the lead's own local time, never outside it, and the broker can narrow that further. Several states are stricter than that, and those limits are applied automatically on top: some require a 9am start, others an 8pm finish. A lead that arrives at 11pm is queued and called first thing in the morning, in their timezone.

Brokers can also set which days their team works and mark one-off closure dates such as public holidays.

Some states cap how many times a commercial call may be placed to the same person in a 24-hour period. Where that applies, Lynx spreads the attempts across more days rather than dropping any.

Voicemail

Lynx does not leave voicemails. A recorded message asking someone to call back reaches the broker's own line rather than ours, which means we cannot tell the broker whether it worked, and it is the part of outbound calling that carries the most regulatory weight for the least return. Every attempt is a live call or nothing.

Caller ID

Each broker gets their own dedicated phone number, and the broker's business name is registered to display on caller ID. All of a broker's calls come from that one number, so returned calls land in the right place.

When someone calls back

If a lead calls the number back, it rings the broker's line during their working hours. Outside those hours the caller can leave their details and the lead goes back into the calling schedule.